Luxury auto brand Genesis has its eye on the future and the future is electric. The automaker has revealed the Genesis X Speedium Coup concept. This latest concept is a “freestyle” design based on the marque’s other concept, the Genesis X, which was unveiled late last month. The name “Speedium” draws inspiration from the the brand’s “passion for motorsports felt by Genesis designers at the Korean racetrack.”
“We are giving each design element space to breathe,” said designer Luc Donckerwolke. “It’s not about making the design elements compete with each other, but about orchestrating the elements so that they complement and respect one another.”
APPARATUS 