Michael Rubin’s Fanatics company along with Jay-Z, Meek Mill, Lil Baby and others announced Friday that they would be acquiring iconic lifestyle brand Mitchell & Ness from Juggernaut Capital Partners.
“Fashion is cyclical, but classics are forever,” Jay-Z said in a statement. “Mitchell & Ness is a true classic. I was an early adopter of this brand, as well as a part of a departure from athletic wear. I’m proud to play a small role in bringing it back, and in some cases, introducing the authenticity and quality of the Mitchell & Ness brand to a new generation.”
“Mitchell & Ness is an iconic brand and pioneer within our industry,” Rubin added. “I’m incredibly excited for Fanatics to partner with this incredible group of innovative owners to build upon the company’s already strong business that has kept the brand culturally relevant for more than 100 years. Growing up as a kid in Philadelphia, we looked at Mitchell & Ness as a badge of pride, and I truly believe this legendary brand has no limit.”