Alpha Industries has kicked off its Spring/Summer 2022 campaign fronted by musician 070 Shake and the 070 Crew alongside its seasonal pieces.
“I was excited when Alpha Industries approached me to participate in their SS22 campaign for many reasons. It’s such an iconic brand that I would see growing up in New Jersey and always wanted. The bomber jacket with the red ribbon – everyone knew you had to keep that on. Going from something I wished for when I was younger to being part of the story – how could I say no?” – 070 Shake
“We couldn’t be any happier to have 070 Shake and the 070 Crew on our journey this season. We’ve been huge fans of Shake for many years and knowing she has always had a connection to the brand made this partnership feel even more authentic and special. Shake and the 070 Crew brought something special to the set – their bond and friendship pours out in this campaign and brings to life the message we wanted to share with our customers and the world.” – Matthew Pantoja, Chief Brand Officer of Alpha Industries
Learn more here.