For the holiday season, SheaMoisture and the National Urban League are rolling out events aimed at boosting lagging vaccination rates in Black communities to combat the COVID-19 pandemic.

The Fresh & Vaxxed pop-up activations will take place in three cities this Holiday Season: Atlanta, Philadelphia, and New York City. The schedule for each city as follows: 

·               December 18 | 3301 Tasker St. Philadelphia, PA 19145 | Universal Audenried Charter High School 

·               December 25 | 106 W. 145th St. New York, NY 10039 – House of Justice 

To help educate and provide resources, participating barbershops and salons organized under SheaMoisture’s Shots At The Shop initiative, will receive $1,000 for their participation in a Fresh & Vaxxed activation. Shots At The Shop aims to boost COVID-19 vaccinations among Black Americans by providing $1,000 grants to 1,000 Black-owned salons and barber shops, to fund resources, materials and training to equip participating businesses with the necessary COVID-19 educational resources for their respective communities.