Billionaire Boys Club’s skate label ICECREAM has unveiled its forthcoming Winter 2021 collection. The campaign, shot by Cian Moore, is inspired by high school portraits turned upside down for an ‘anything goes’ approach allowing the personality of the subject to shine through in celebration of individual expression and adolescence. Highlights of the collection include the Black Down Jacket, which has ICECREAM embellished across the front; a reference to the classic ICECREAM Varsity Jacket, the Intarsia Knit featuring a patchwork style collage of iconic imagery from the brand’s core logos, and the Mismatched Camouflage Cargo Pants. Head over to the BBCICECREAM webshop to shop the collection now.
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