Queens native Nas is quietly building up a very impressive investment portfolio that includes over 100 partnerships ranging from fintech to mattress companies. Nas’ latest partnership is something that is very personal. The hip-hop legend is now a co-owner of Escobar Cigars. As part of the ownership agreement, Nas will advise the startup on marketing, e-commerce and packaging.

Notable Quotes: “I look at it separately from any other business that I’m doing. I’ve always had a hidden love for—well, not so hidden—I got tons of pictures through the years with different cigars.” – Nas

Founded in 2013, Nas’ QueensBridge Venture Partners has invested in comapanies such as Robinhood, Coinbase, DropBox and Lyft.

Head over to Escobar Cigars to learn more.