Today we are getting the first look at Beyoncé and Jay-Z’s first campaign images for Tiffany. The imagery features the couple and Tiffany-blue Jean-Michel Basquiat painting Equals Pi. It’s the first public campaign featuring Beyoncé and Jay-Z together, and the new ad is also the first to show the iconic 128.54-carat Tiffany Diamond, worn by Beyoncé.
The campaign is set to launch on September 2nd and will be followed up by a video shot by Jay Z featuring a rendition of “Moon River” by Beyoncé a song made famous by the 1961 Audrey Hepburn movie “Breakfast at Tiffany’s.” As part of the partnership, Tiffany stated that it would be committing $2 million to fund scholarships and internships for HBCUs.
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