With massive hits under her belt such as Bridgerton, Shonda Rhimes and Netflix recently announced a deal that will support the development of feature files as well as expansion into virtual reality and gaming.
“The newly expanded partnership will give Netflix and Shondaland Media the opportunity to exclusively produce, stream and distribute feature films as well potential gaming and virtual reality content,” the company wrote in a statement.
Under the terms of the agreement, which includes Rhimes’ Shondaland Media and her producing partner Betsy Beers, Netflix will also provide financial and technical backing to support Shondaland’s mission to create DEIA (Diversity, Equity, Inclusion, Accessibility) programs that increase industry workplace representation for marginalized groups.
“When Ted and I decided to break the traditional network TV business model to move Shondaland to Netflix, we were both taking a leap into the unknown,” Rhimes said in a statement. “Today, Shondaland at Netflix is creatively thriving, profitable as an asset and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once.”
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