Ahead of Father’s Day, SheaMoisture has announced its latest campaign. Dubbed A Father’s Lullaby, SheaMoisture partnered with Taylor Bennett for an original lullaby titled “Light Inside of You”.
The song features lyrics that use uplifting affirmations to deliver confirmation of power, protection, and love from father to child, providing an uplifting lullaby made by Black men for Black men that speaks directly to their experience of fatherhood.
In celebration of this new campaign, SheaMoisture is offering a limited-time product gift set, available now at Walmart stores and on Walmart.com for $14.88 USD.
Notable Quotes: “I’m proud to team up with SheaMoisture Men for their latest campaign, A Father’s Lullaby,” says Bennett. “As a father, speaking power and legacy into my children and cultivating an individual bond with them is what’s most important and rewarding for me.
The lullaby which SheaMoisture Men created with Kareem James embodies the intimate connection that we as men have with our children, and I hope that it brings listeners to a place of comfort and care.” – Taylor Bennett
Listen to A Father’s Lullaby here.