For the latest drop in Fear of God’s mainline brand, the shift is more towards tailored garments while elevating athleticwear and Italian-made outerwear.
Standouts in the collection include signature coats, terry cloth T-Shirts and iridescent nylon “souvenir jackets. Rounding out the collection is a lineup of high-end accessories that include daypacks, leather wallets and new sun visors.
Notable Quotes: “Our focus is on transforming lives in a positive way, through product, through messaging, through storytelling, and not falling into a corporate transactional structure.” – FoG Founder Jerry Lorenzo
APPARATUS 