K-Swiss recently announced a partnership with rapper, entrepreneur and philanthropist YG for an exclusive launch of the Classic LX sneaker at Foot Locker, Footaction, and Champs. To celebrate the launch and the partnership, an accompanying campaign dubbed the Compton Country Club has been created. The campaign pays homage to K-Swiss’ history as a heritage tennis brand, while updating the club members with a new generation of cultural leaders.

Notable Quotes: “While the idea of the country club is old-fashioned, the idea of being smart, wealthy, and elite is still very much alive. The people who embody this now are today’s entrepreneurial youth, taking matters into their own hands and creating their own success. This is the modern concept of a country club but done our way and open to everyone.”  – K-Swiss President Barney Waters

“If you grew up in the city and were born in the ’80s and ’90s, you know about K-Swiss. It’s a staple of the culture”. – YG

The Classic LX is currently available at FootLocker, Footaction and Champs.