Natural deodorant brand Schmidt’s has linked up with soccer star and activist Megan Rapinoe for a new campaign to take on F.O.B.O. ( the Fear of Body Odor). Fear of Body Odor is a real anxiety that many struggle with. The campaign pays homage to original beauty and grooming ads while putting a twist on old and antiquated gender stereotypes.
Notable Quotes: “As an athlete, I’m conscious of what I put on my body, but it’s also important that I have a deodorant that I can apply once and feel confident it will keep me smelling fresh all day, both on and off the field. With Schmidt’s, I don’t have to compromise.” -Megan Rapinoe
To help consumers make the switch, Schmidt’s is giving away 1,000 free samples of its award winning products. Head over to the Schmidts website to get yours.