Florida A&M University recently announced a new six-year deal with Nike (NYSE: NKE ) that will have the basketball teams sporting special LeBron James-branded apparel and footwear.

Why This Matters: Nike has been FAMU’s apparel supplier for the past 20 years. Under this new deal that begins on July 14th all 14, of FAMU’s teams including the marching band will be outfitted in Nike apparel specifically designed for the university. Nike will also support the university’s student-athlete development programs, supply the student-athletes with internships and “coordinate networking opportunities” according to a Nike News press release. 

Notable Quotes:  “Nike has long supported Florida A&M, and I’m committed to lifting up HBCUs, so I was happy I rocked a pair of the PEs in-game and showcased a piece of what’s to come for the men’s and women’s basketball programs.” -LeBron James.

“Florida A&M has a rich tradition of excellence on the court and field, which not only includes athletic success, but equally important in academics, preparation for future careers and community engagement. Through our continued relationship with Florida A&M Athletics, we’ll have the opportunity to partner with some of the country’s preeminent student-athletes and the next generation of leaders.” – Sonja Henning, Nike’s VP of League Partnerships for North America