According to several reports, luxury conglomerate LVMH and Rihanna have reached an agreement to shutdown the performer’s Paris-based Fenty brand. LVMH and Rihanna first debuted the line in 2019. In statement the Louis Vuitton owned said “LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie.” The joint venture was meant to build on the singer’s joint cosmetics venture with LVMH, with a full range of clothing, shoes and accessories. LVMH is the current home of notable high-end brands such as Christian Dior and Givenchy.
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