SheaMoisture today pulled the covers back on a multi-platform commitment to Black men with a digital content series highlighting their multidimensionality, the national launch of a new product collection, and a $1MM investment program meant to support their dreams.
The pioneering beauty and personal care brand, which was founded with the mission to support and invest in Black women, is rolling out these programs to address the specific needs of the other half of the Black community.
The programs span three core pillars. The series starts with seven episodes featuring conversations with twelve men from different backgrounds, exploring themes such as mental health, family, and being a Black man in America. With honest and frank dialogue, the episodes counter prevailing perceptions of Black men and shine a light on their nuanced experiences and their multifaceted identities.