Iconic Military Heritage brand Alpha Industries has announced the release of its Spring/Summer 2021 campaign, “Property Of.” To coincide with the campaign, the brand’s SS21 collection features a wide range of styles from military-inspired lightweight outerwear, fleece to tees and accessories.
Inspired by the dedication of people to their cities over the course of last year, Alpha Industries’ “Property Of” campaign was born. With New York City as the focal point, the campaign aims to highlight the resiliency of NYC and its residents. Shot by the incomparable lifestyle and editorial photographer Sage East, subjects are captured in some of the most iconic sites across Manhattan, Queens and Brooklyn, while wearing pieces from the brand’s SS21 collection.
The collection will be available beginning February 1st via the Alpha Industries webstore.