After recently been named Louis Vuitton’s newest ambassador, Japanese tennis star Naomi Osaka will also be representing TAG Heuer as its newest brand ambassador. TAG and Louis Vuitton are operated French luxury giant LVMH.
“I’m excited and honored to join TAG Heuer as brand ambassador,” says Osaka in a statement. “It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”
“We are very proud to have Naomi join the TAG Heuer family,” the watchmaker’s CEO, Frédéric Arnault, shared. “Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut.”