Global luxury and streetwear multi-brand retailer and brand Concepts has announced the opening of a new store in New York City. The new retail outpost is located at 99 University Place in the heart of the Union Square neighborhood. Spanning 2,500 square feet, this marks the fifth Concepts retail location, adding to the brand’s presence in Boston, Shanghai, and Dubai. 

“We needed a new location in New York City to support our growth and future plans. We’ve always loved the energy around the Union Square neighborhood – it reminds us a lot of our first Harvard Square location, so when 99 University Place became available, it felt like home for Concepts,” said Tarek Hassan, founder and CEO of Concepts. 

Hassan went on to add, “We’ve had many partners throughout the years, and feel lucky to be able to bring so many brands with us through our journey. The larger New York City Concepts store allows us more space to bring these special products to consumers, and another way in which we can present our collaborations.” 

The Concepts New York store is open 10:00am to 6:00pm Monday through Sunday.