Sticking to its strategy of closing underperforming stores and focusing on its direct to consumer business, Nike’s second quarter, fiscal 2021 revenues increased 9% to the tune of $11.2 billion USD in revenue. The Chinese market recorded a 24 percent increase in sales.
In response to the numbers, Swoosh president John Donahue stated, “Nike’s strong results during a dynamic environment show the power of staying on the offense…Fueled by compelling innovative product and global brand momentum, we continue to extend our leadership. Our strategy is working, and we are excited for what’s ahead.”
APPARATUS 