Coming just a few months after joining the platform himself, rapper Tyga has officially kicked off his OnlyFans management and lifestyle company TooRaw. Details about what Tyga’s involvement in the company have been limited, but he did reveal that he would be personally involved in the endeavor. “I had a vision of turning Too Raww into an empire that is not only about management, but can be a full-service lifestyle creative company,” he said in a statement. “Everything Too Raww is my own personal taste and aesthetic, I will be hands on creatively and with the management aspect.”

Tyga went on to add, “The concept of OnlyFans has allowed people to connect with their fans on a more personal level, and it’s allowing for more content driven engagement. I’m having a lot of fun with this so far.”