To mark the opening of its Boston flagship, Concepts has tapped local Bostonians at New Balance for a pair of exclusive 992 colorways. Opting for a less formal collaboration, New Balance wanted the focus to be on celebrating the new Concepts store. The first new colorway features mixed shades of blue and green suede with a hit of red at the heel. While the second features red and tan grain leather, blue suede and hits of red tartan across across the upper panels. Both are available exclusively in-store at Concepts’ all-new Boston flagship store.
Concepts Boston
8 Newbury Street
Boston, MA, 02116
APPARATUS 