General Mills announced today that LeBron James will be the next athlete to grace the iconic Wheaties box. James follows fellow AP athlete of the decade Serena Williams. LeBron will also be joined on the cover by kids and staff from his I Promise School in the wraparound images.
“The movement we’ve started in Akron is about doing our part to uplift our community by first listening and then responding with the resources they need,” James said in a statement announcing the news. “We will continue to do everything we can to create a better future for our kids and our community, and it starts with the students, teachers and everyday champions you see on this box.”