Ghetto Gastro, a Bronx-born culinary collective and CRUX, the leading kitchenware brand for modern home cooks, have announced the launch of their exclusive collaboration of small kitchen appliances with Williams Sonoma.
Notable Quotes: “Ghetto Gastro represents youth and a culture that is transcending boundaries, which aligns with the brand ethos of CRUX. With CRUXGG, we wanted to redefine the category, bringing never-before-seen style to the countertop and doing it with purpose through partnerships with Know Your Rights, ReThink Food and C-CAP.” -Shae Hong, CEO and founder of CRUX.
“From the moment we linked up with Shae and the CRUX team last year, we knew that we shared a vision for disrupting and breathing new energy into the category.” -Jon Gray, co-founder of Ghetto Gastro
“Ghetto Gastro’s culinary prowess and passion for design, culture and community come through in every piece of the collection.” -Williams Sonoma President, Ryan Ross
Learn more and shop the collection here.