Coach debuted its Spring 2021 collection dubbed Coach Forever via a virtual presentation suitable for the pandemic environment that we currently find ourselves in. Coach Forever is a reflection on what matters most right now and a statement about responsibility, renewal and reduction. Inspired by Coach Creative Director Stuart Vevers’ vision of practical optimism, the collection tells the story of Coach bags beyond the runway as they are worn, cared for, personalized and passed down. Grounded in Coach’s legacy of craft, it offers a vision of a more mindful future featuring better-made things.
Notable Quotes: “With Coach Forever, I wanted to find new ways of doing things.” – Coach Creative Director Stuart Vevers