Kanye returned to Twitter to announce an upcoming partnership with YEEZY and Gap. Dubbed YEEZY Gap, the collection will be making its debut in early 2021. According to a statement issued to the The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women and kids at an accessible price point.” The direction from Kanye will also cover how YEEZY Gap is presented in physical locations and the Gap web store. The 10-year partnership is reportedly worth upwards of $1 billion.
What They’re Saying: “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership.” – Global Head of Gap Brand Mark Breitbard
APPARATUS 