Reebok has announced that it is not renewing its contract with CrossFit after a decade-long relationship. This news comes on the heels of an insensitive unearthed tweet from CrossFit CEO Greg Glassman.
Reebok addressed the issue in a statement, “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community.”