During this period of social distancing, life has been upended for many. To help individuals and support families impacted, Old Spice has stepped up in a major way by launching its #BestSmelf initiative. In addition to a $320,000 donation to the United Way, Old Spice recently joined #BETSavingOurSelves relief efforts.

Joining forces with Deon Cole, Terry Crews, and the United Way, Old Spice is donating funds to provide emergency relief to highly impacted Black communities in Chicago, IL, and Flint, MI. Old Spice understands that things might be tough right now, but there’s no one tougher than us when we unite as one.

Old Spice has also released a series of new videos starring Terry Crews. Check them out here.