ASICS has unveiled the lineup of footwear and apparel that it will be suiting up athletes of the 2020 Tokyo Olympic and Paralympic games in. ASICS is referring to the concept behind the collection as “JAPONISM™” in reference to the mix of Japanese tradition and new technology used in the apparel. The primary color for the collection is a “SUNRISE RED™”, inspired both by the rising sun and by the apparel used by Team Japan for the 2016 Rio Olympic Games.
With the collection being four years in the making, the Japanese sportswear brand wanted to the focus to be on three key principles: conditioning, diversity and sustainability. The company utilized recycled polyester to create the apparel, and clothing donated from people throughout Japan.