In celebration of the 10-year anniversary of the internet breaking “Smell Like a Man, Man” campaign, Old Spice is bringing back the original Old Spice Guy, Isaiah Mustafa and his “son” (Keith Powers). In the latest “Smell Like YOUR OWN Man, Man” campaign, which debuts January 23 and launches the new Ultra Smooth grooming lineup, Mustafa tries to impart Old Spice wisdom to his son, played by Powers . While Powers looks up to his dad, he humorously dismisses Mustafa’s product recommendations and shares his preference for the all-new Old Spice Ultra Smooth line that offers dermatologist-tested benefits and subtle scents, without compromising performance.
Notable Quotes: “The return of Isaiah Mustafa along with his new ‘low key’ TV son Keith Powers shows that Old Spice continues to evolve and offer our best-performing anti-perspirant/deodorants and body washes in a variety of scent profiles and benefit offerings for today’s differing preferences.” -Matt Krehbiel, Old Spice Associate Brand Director at Procter & Gamble
The Ultra Smooth lineup includes: antiperspirant/deodorant, deodorant and body wash in the following scents: Clean Slate, Fresh Start and Smooth Finish.
APPARATUS 