Fast-casual restaurant Chipotle has announced that they will be rolling out a new restaurant design to support its growing digital business. The new restaurant style will feature walk-up windows and built-in designs for pick up orders. According to Chipotle, these restaurants will “reduce friction and increase convenience for customers and delivery drivers alike.”
“While we are staying true to Chipotle’s heritage, we are also excited to integrate new, innovative physical features into the restaurant that complement our growing digital business,” said Tabassum Zalotrawala, Chief Development Officer of Chipotle. “Our eco-friendly, natural aesthetic and locally sourced approach to this design builds on our strong brand values and mission of cultivating a better world.”
The new restaurant design will be tested in Chicago, Cincinnati, Phoenix, Newport Beach, and San Diego. Depending on how well they do, it could be rolled out to other cities across the country.
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