PUMA and Balmain have linked for a boxing inspired collection that features model Cara Delevingne. With the theme of “fighting the good fight,” the collection aims to tell the stories of everyday people who are fiercely, unapologetically being themselves by standing up for what they believe in.
Notable Quotes: “PUMA has always represented teamwork and empowerment so the idea of doing a partnership with Olivier seemed very fitting. Balmain has a similar brave fierceness to their brand as PUMA does and it really excited me to think of what we could all do together. I’m really proud of what this collaboration has resulted in.” – Cara Delevingne.