Google’s parent company Alphabet has purchased Fitbit for $2.1 billion USD. Details of the deal are sparse, but this would position Google’s Alphabet company into the wearable fitness tracking space and in direct competition with Apple’s Apple Watch.
Notable Quotes: “Google is an ideal partner to advance our mission. With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category.” -Fitbit CEO James Park recently told Engadget.
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