UPDATE (September 12th, 2019) Saquon Barkley’s spot has landed as of today and can be viewed here.
ORIGINAL STORY (September 5th, 2019): Just in time for the start of football season tonight, Campbell’s Chunky Soup has unveiled its new campaign starring the Dallas Cowboys’ Dak Prescott and the New York Giants’ Saquon Barkley. Dubbed the “Champions of Chunky”, the spot is a modern refresh on the classic Campbells Mama’s Boy campaign from the ’90s.
The three creative spots, “Question for Dak,” “Game Soup,” and “Huddle,” will air throughout the NFL season across network and cable TV as well as on digital platforms. The spots feature the NFL stars and their respective Champions who interrupt them on game day; at a press conference, in the locker room, and on the sidelines to make sure they’re filling up right with a bowl of Campbell’s Chunky soup. Dak is joined by his brothers, Tad and Jace Prescott, while Saquon’s mother, Tonya Johnson, stars in her son’s spot.
Dak’s spot launches today with Saquon’s spot launching in the coming days. Press play above to take in Dak’s latest cut.
APPARATUS 