UNKNWN LAUNCHES “HOTEL”

UNKNWN, the store and sportswear imprint owned by LeBron James, Jaron Kanfer, and Frankie Walker will be launching a luxury travel basics collection dubbed “Hotel”. Refining the idea of loungewear, pieces are designed in-house by UNKNWN using custom cut silhouettes, ranging from pool-wear to contemporary sportswear. The collection is designed to take the traveler from the airport lounge to the resort and from the beach to the streets.

Notable Quotes: We created this as a collection that speaks to the luxury consumer, but with tactile versatility. We would personally wear these pieces in our lives, from traveling to lounging by the pool.”  – CEO Jaron Kanfer

The “Hotel” collection will be available beginning tomorrow, August 2nd at unknwn.com.

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