Old Spice is reintroducing its Swagger Scent lineup with a new campaign. Dubbed “Never Let a Friend Lose His Swagger”, the campaign is aimed at getting guys off the couch, from in front of their TV/gaming screens and out hanging with their best buds. According to their research, 92% of guys feel it’s important to maintain their guy friendships, yet 79% of guys are spending less “guy time” as they get older! Let’s all band together and help our brothers maintain their swagger. Press play above to take in one of the videos from the campaign. Check out the rest of them here and here.