Ford Motor Company has a long tradition of building some of the toughest and most dependable vehicles and trucks on the road. The same team behind the vehicles that are in our driveways and on our roadways wanted to do something special. In honor of World Emoji Day, Ford is unveiling to the world its pickup truck emoji.

Notable Quotes: “When customers started demanding a truck emoji, we knew we had to help make it happen.” -Joe Hinrichs, Ford’s president, automotive

Hopefully we’ll get a chance to see it in the Andoroid and Apple app stores soon. For now check out the video above for a behind the scenes look at how this all came together.