NEW BALANCE PAYS HOMAGE TO FAMILY AND INDEPENDENCE IN LATEST CAMPAIGN

With a focus on family including brand ambassadors, coaches, friends and fans New Balance presents its latest campaign. That focus on family and independent thinking is evident in the new campaign that stars  Kawhi Leonard, Jaden Smith, Sydney McLaughlin, Jamie Foy and Francisco Lindor. “Runs In The Family” is about embracing outside the box thinking and challenging the status quo. Highlighted in the campaign is the New Balance 997 Sport, a reimagined version of its iconic 997 series, featuring retro-inspired colorways.