Hpnotiq recently announced a new collaborative campaign with hip-hop legend Fat Joe. The collaboration pays homage to the brand’s roots and taps into consumers’ love for the nostalgic era of the early 2000s when Hpnotiq first stepped onto the scene and solidified itself as a pop culture, hip-hop and nightlife icon. As part of the new campaign, Hpnotiq is releasing a limited-edition Bottle featuring the original Hpnotiq logo and signature eye-catching blue hue that made famous when Hpnotiq burst onto the scene in early 2000s hip-hop videos and prominent nightlife venues.
Notable Quotes: “With a shared history and authentic connection to hip-hop culture, Fat Joe is the perfect partner to launch the Hpnotiq OG Campaign having been one of the original artist to have featured Hpnotiq in the early 2000s.” -MaryCrae Guild, Hpnotiq Brand Manager.
“If you knew Hip-hop in the early 2000’s, back when “Lean Back” was dominating the radio stations, you know that Hpnotiq was the dopest brand in clubs across the country, ” -Fat Joe.
Check out the hilarious new video of Fat Joe taking on his new role at Hpnotiq.
APPARATUS 