Target’s exclusive menswear imprint Goodfellow & Co has launched Goodfellow & Co Grooming. The lineup of grooming products is designed to match the label’s modern aesthetic.  Launching with more than 30 grooming products for beard, face, hair and body, each product is available for less than $16.99. Over a year’s worth of testing and research went into developing this comprehensive lineup of men’s grooming supplies.

Notable quotes:  “Grooming is a growing business and we’ve seen a new level of demand for specialty, premium products. Goodfellow & Co grooming was created to better meet that demand with products that we can ensure are effective and affordable.” -Mark Tritton, executive vice president and chief merchandising officer, Target.