Update: The  name of the program has been changed to “Made to Move”.

According to a recent survey, over 60% of Americans describe their behavior as “sedentary” or “lightly active”. Degree Deodorant wants to help change that by joining forces with Blue Zones, global experts in community health. The pair have launched the “MadeToMove program that will provide half a million dollars in funding for city projects that promote increased physical activity.

Five communities will receive funding from Degree for technical assistance from Blue Zones’ built environment experts on ways to advance activity-friendly design, as well as support for movement-first policies and projects tailored to their needs.

Eligible projects include, but are not limited to:

  • Repurposing vehicle lanes for various modes of active transportation
  • Creating protected or buffered bicycle lanes
  • Completing shared-use trail links
  • Improving local pedestrian environments (e.g.: curb extensions and crosswalks)
  • Installing parklets in a downtown or neighborhood business district

Community organizations and city officials can learn more and apply here.