Coach has launched a new podcast that will feature weekly conversation supporting the brand’s initiative to support the next generation. The podcast will be hosted by writer/editor Heben Nigatu. Nigatu was named one of Forbes’ “30 Under 30” in 2016. The interviews will spotlight celebrities, thought leaders and inspiring young talent.

The first interviews will feature Selena Gomez and Michael B. Jordan, both Coach brand ambassadors. As stated by Selena, “Authenticity is, for me, not minding being myself anymore. I’ve always wanted to be me, but when I was younger, I was very insecure. I started in this industry really young, and I think that you kind of create this other persona of yourself.”

“I am excited to launch the Dream It Real podcast, a thought-provoking and inspiring series of unfiltered conversations,” said Carlos Becil, global chief marketing officer of Coach. “Our goal is to continue our commitment to empowering young people, and to provide a platform where they can simply be themselves and find the confidence they need to create the world they envision.”

Catch the second podcast episode on May 1st and every Wednesday on Apple Podcasts, Spotify, Google Podcasts and other channels podcasts are available.