LEGO BEATS OUT APPLE, ROLEX AND OTHERS AS UK’S TOP BRAND

This is something you don’t see everyday. Toy giant, LEGO, has landed atop of the UK’s Top 10 consumer Superbrands. LEGA beat well-known names such as Coca-Cola, Apple and Rolex. The Consumer Superbrands survey pegged LEGO as number one for “Net Relevancy Gain”, the result gained from asking consumers which brands have the most relevance in their respective lives. Have a look at the top 10 list below.


  1. LEGO
  2. Apple
  3. Gillette
  4. Rolex
  5. British Airways
  6. Coca-Cola
  7. Andrex
  8. Mastercard
  9. Visa
  10. Dyson
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