adidas today announced that Beyoncé will now be joining the athletic wear giant and will be re-releasing her IVY PARK athleisure line. The partnership will be bring to market a new lineup of apparel and footwear for women. The two parties are also involved in an initiative to empower women athletes, creators and leaders from all backgrounds.
Notable Quotes: “As the creator sports brand, adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.” – Eric Liedtke, Executive Board Member of Global Brands at adidas