Calvin Klein has released the visuals for its star-studded 2019 campaign dubbed “Our Nown”. Paying homage to its campaigns from the ’80s and ’90s, this campaign features the likes of A$AP Rocky, Kendall Jenner, Noah Centineo and Shawn Mendes. Glen Luchford captured the images which are meant to capture raw, honest, experience of today’s youth. Each individual shared a little about the power of young people to celebrate the campaign.
Centineo shared: “I think youth is a thing, regardless of age, that looks at the world, that looks at a scenario, and flips it on its head and goes, ‘that might not be right. How can we do that better?’”