HARDEE’S PARTNERING W/ JAMES HARRISON ON NEW “BISCUIT TO THE HOUSE” CAMPAIGN

Hardees has announced that any interception (“biscuit”) returned for a touchdown during the big game will unlock  a free made from scratch business on Friday, February 8th from 7:00am to 10:00am. Helping to spread the word is All-Pro James Harrison, who is celebrating the 10-year anniversary of his historic 100-yard interception return and touchdown

“Hardee’s is well-known quality you can taste, highlighted by our fresh made from scratch biscuits,” said Jenna Folk, Director of Brand Marketing, Hardee’s. “While neither quarterback wants to throw a ‘biscuit’ that gets returned for a touchdown, there should be some solace in knowing millions of Americans will be enjoying a delicious, complimentary Sausage Biscuit if they do.”

“It’s hard to believe a whole decade has passed since I picked-off that ‘biscuit’ and took it to the ‘house’ for a touchdown,” said Harrison. “Big plays always add to the electric atmosphere of the championship game. Hardee’s has  some delicious home style biscuits so I’ll be rooting for a ‘Pick 6’ so we can make sure all of America gets to take one on the house – on the house.”

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