AllSaints is expanding its product offering with the release of its first fragrance collection. The three distinct unisex fragrances; Sunset Riot, Metal Wave, and Incense City draw elements from natural and industrial landscapes complement one another: leather and silver metal mingle with flora and wood, while sun and sand are met with smoke and concrete.
“AllSaints promotes the idea of diverse individuality,” said Wil Beedle, the brand’s chief creative director. “Our collections act as a catalyst for our global community to express their individual style, creative impulses and unique identity. No one thing defines who you are, and our first fragrance collection explores that through scent and design. The three fragrances were created to contrast, complement and contradict. We want both men and women to feel liberated by the fragrances’ capacity to open the boundless doors of self-expression.”