Champion Athleticwear continues to build upon its growth in the retail space with the opening today of its store in in Boston. This marks the fourth store the brand has opened in the U.S. Measuring 2,825 square-feet, the store is interactive and includes elements that celebrate its athletic DNA.

“Building on the success of our 2018 store openings in major cities around the country including Los Angeles, New York and Chicago, we are excited to end the year on a high note and carry momentum into 2019 with our newest store opening in Boston,” said David Robertson, director of brand marketing for Champion. “As the ‘City of Champions,’ Boston’s standard of excellence in sports, academics and lifestyle culture inspires us as a brand and can be felt throughout the store. The city has long been a Northeastern stronghold for the Champion brand and we look forward to being a meaningful presence on Newbury Street for years to come as we integrate into the community with events, unique products and customization. With this new store, we seek to deliver a truly immersive, sensory brand experience where customers walk away with more than just a quality Champion product.”

The Boston Champion store is located at at 333 Newbury Street.