Beginning next year, Hugo Boss and Porsche will be entering a new agreement. As part of the next championship season that kicks off in December of 2019, Porsche’s works team will be outfitted by Hugo Boss. Hugo Boss will be the official outfitter of the entire Porsche global motorsports team.
“Hugo Boss and Porsche are both synonymous with outstanding innovation and consummate quality,” said Mark Langer, CEO of Hugo Boss AG. “We have been working successfully with motorsports over recent years and decades. That is why, with the future-oriented Formula E, I am especially pleased that we are taking our cooperation to a new level.”
“Formula E is an exceptionally attractive racing series,” added Oliver Blume, CEO of Porsche AG. “It offers us the perfect environment to strategically evolve our vehicles in terms of efficiency and sustainability. We’re looking forward to being on board in the 2019/2020 season. In this context, the renowned fashion group Hugo Boss represents the perfect partner to outfit our team.”