Bell Helmets has announced a partnership with helmade, the world’s leading helmet design website, to launch a custom design platform for select helmets on the Bell website. This marks the first time that a helmet manufacturer is offering consumers the chance to design their own helmets. Custom options will be available for Bell’s Bullitt, Custom 500, Moto-3 and Star MIPS models.

Notable Quotes:  “For more than 60 years, we have been committed to setting new standards in the industry, and in the spirit of that tradition, we are very excited to partner with helmade and become the first manufacturer to offer our riders the ability to customize their own helmets.” – Chris Sackett, Bell Helmets vice president

“helmade and Bell share a passion for racing and a keen understanding of what riders are seeking, and it’s thrilling to now provide everyday riders with access to the same customization benefits that have long be exclusive to professionals.” – Christian Möhring, helmade CEO

Learn more here.