Gap has announced its upcoming holiday campaign. The campaign dubbed ‘Meet Me in the Gap’, stars Grammy Award-nominated R&B artist and songwriter Leon Bridges capturing the holiday spirit in song.
“Music, dance, fashion and personal style are my big passions in life, so getting to work with Gap on this campaign that ties all of those elements together is epic,” said Bridges. “I grew up watching all of their diverse, music-based commercials, and they were just the coolest. Getting to be in one myself is wild and it’s a dream to lead the brand into the season, especially with a song that has a message of love.”
“For Gap, holiday is all about the feeling of giving and coming together to celebrate the season with loved ones,” added Craig Brommers, chief marketing officer at Gap. “This year especially, we want everyone to feel the love by lifting spirits with Leon’s harmonious take on this ’90s anthem. Leon’s soulful voice and charismatic rhythm, styled in Gap’s signature crazy stripes, created an undeniable energy brought to life in this moment of positivity and cheer, bound to spread love.”
The campaign officially launches on November 1st and will appear on television, mobile, social, in store and digital.